Social Connection Project
A globally leading self-service ticketing platform for live experiences approached Frontier Design to help craft an evidence-based partnership strategy and identifying candidate partner nonprofits for their social connection initiative, aimed at destigmatizing social isolation and alleviating feelings of loneliness amongst BIPOC and LGBTQIA+ GenZ (18-25 year olds) in USA.
My role - Design Lead and Qualitative Researcher
Timeframe
Processes
Tools
Team
Impact Strategy
Qualitative Research
Forecasting
SME interviews
Literature Review
Presentation Design
8 weeks
Alexa Courtney
Amelia Conrad
Ajua Duker
Miro
Google Slides
Goals
Make partnership programming recommendations
Recommend best practices for pursuing partnerships
How might we establish a selection criteria that aligned with the client's leading position as a live event ticketing platform to identify suitable domestic non-profit partners to co-design and execute nationwide live programming aimed at catalyzing social connection and empowering youth from marginalized communities?
Frontier Design prepared a document sharing evidence-based and research-backed recommendations for the client’s non-profit partnership strategy, selection criteria, proposed project focus and programme budgeting.
View the complete deck here.
Understanding Target Communities and Illustrative Programming Recommendations
Recommended Partnerships - Active Minds, Born This Way Foundation, Social Ceatures, Best Buddies International and The Steve Fund
Recommended Partnerships - Current, Short-Term and Long-term Future States
Recommended Selection Criteria for Year 2 and Future Partnerships
Partnership Recommendation - Lady Gaga's Born This Way Foundation
Proposed Project Focus and Budget Recommendations for partnership with Lady Gaga's Born This Way Foundation
Reasoning behind the Partnership Recommendations