Charvi is an NYC-based experience designer and strategist, who uses design as a tool for facilitation, finding unique stories and enhancing cross-cultural dialogue.
She has previously worked on projects for Eventbrite, Northeastern University, UNESCO, Network18, Condé Nast, and the School of Visual Arts.
Click here to watch her MFA thesis presentation titled, "How India Looks: Localizing Design Tools for a Billion People"
Selected Works
A hyper-localized online marketplace for designers, with curated images that capture both everyday and extraordinary life in India, clicked by ordinary users from the country.
Experience Design | Service Design | Design Research
Branding, art direction, and content strategy for a three-decade-old textile business transitioning to a direct-to-customer model with the aim of reviving the local craft of hand-block printing.
Brand Strategy | Content Strategy | Art Direction
A supplementary toolkit for middle school students of Kalaburagi, India, aimed at creating alternate means to explore, engage, and participate in their local heritage.
Developed in partnership with UNESCO and Aga Khan Foundation.
Social Impact | Design Research | Education Design
An evidence-based partnership strategy for a leading self-service ticketing platform, aimed at destigmatizing social isolation amongst BIPOC & LGBTQIA+ Gen Z youth in the US..
Social Impact | Qualitative Research | Communication Strategy
Other Works
Building Oral Hygiene Habits That Last
Product Strategy | Branding | Product Design
A Devanagari Keyboard for Typing in Hindi
Speculative Design | Design Research | Product Design
Indian Butter Fruit as a Solution to Rising Monoculture
Design Research | Service Design | Business Strategy
Facilitation
A zine-making workshop aimed at unpacking the design process and influences of 5 different designers from different countries and fields.
Hosted Chai-time, a common, everyday occurrence in many Indian households but with a twist - dress code black tie and film cameras
A virtual breakfast styling session for a jewelry brand during the covid-19 lockdown
Published Photo Essays
dhoop mag | issue 1
“A photo album documenting the patterns of sunlight and the memories they illuminate.”
spacebar magazine | issue 1
“Charvi Shrimali observes the hidden lives of chairs through her photo series of eateries across different cities in India. Her photographs document spaces that are built for bustle and social interaction in rare moments of stillness.”
spacebar magazine | issue 4
“A series of images traces the experience of a city across two generations.”
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